The Art of Ambient Scent at One World Observatory
I was contracted by International Flavors and Fragrances to produce a video about their new signature scent for the One World Observatory. I handled all aspects of the video from pre to post-production and hired director of photography Karl Schroder and video editor Tim Goodwin to complete the final product. In the field, I handled all logistics, which was quite complicated when you're more than 100 stories above New York City. I also conducted subject interviews, researched music, selected b-roll and wrote the script.

International Flavors and Fragrances partners with One World Trade to produce a signature scent for the One World Observatory.

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