The Art of Ambient Scent at One World Observatory
I was hired by International Flavors and Fragrances to tell the story of one of their premiere projects, creating the ambient scent for One World Observatory at the World Trade Center. Producing a video 102 stories above Manhattan was a unique and challenging opportunity. I was responsible for all aspects of pre, post, and on-site production including logistics, crew management, research, interviews, script development and video editing. I had the opportunity to work with cinematographer Karl Schroder and his crew to deliver the stunning visuals and video editor Tim Goodwin to assemble the final product. Special thanks to makeup artist Starr Simpson who made everyone look great.
Creating the ambient scent for the One World Observatory was a sense of pride for the International Flavors & Fragrances team.